What Head of CEO Content is and how marketers can step into the role
From ghostwriting to thought leadership, here’s what the job really is — and how you can position yourself for it.
Charu Mitra Dubey
If you’re still doing ToFu the old way, you’re already invisible.
How I’m rethinking ToFu in the age of AI, social search, and zero-click results.
How I Started Publishing Content That Gets Picked by LLMs
I wanted to see what happens when you publish content designed for AI discovery — here’s what I learned in three months.
How I Trained an AI to Help Me Think Through Product Content (Not Write It)
Writing product-led content shouldn’t feel like detective work. I built a custom GPT agent to fix that—trained on our sales decks, product docs, and positioning notes. Now, it’s my go-to for faster, smarter content.
Edition #1: The Open Diary of an AI Marketer
My First AI Agent (And What I Learned Trying to Build One)
The Ultimate List of 30+ Content Marketing Resources for Marketers
Discover the ultimate list of 30+ content marketing resources that will equip you with the skills and knowledge to excel as a seasoned content marketer.
How to Write a SaaS Case Study
After writing 50+ case studies for SaaS brands, I’ve learned that creating an effective case study isn’t just about telling a happy customer story—it’s about crafting a compelling, data-driven narrative that resonates with potential buyers.
Here’s what I have learned along the way.
How I Use ChatGPT in My Writing Process (Hint: Not as a Writer!)
Let's get real about AI writing tools. ChatGPT isn't my ghostwriter—it's more like my hyper-caffeinated ☕, always-on creative assistant who handles the groundwork while I craft the final piece. Here's how I use AI to improve my content without surrendering my soul to the algorithm.
How I Got 400+ Subscribers in a Day
How to get subscribers for your newsletter
How to Get Followers on LinkedIn: What I’d Do If I Had to Start from Scratch
Lessons from someone with over 43K followers