If you’re still doing ToFu the old way, you’re already invisible.
How I’m rethinking ToFu in the age of AI, social search, and zero-click results.
Topic
content marketing
A collection of 14 issues
How I Started Publishing Content That Gets Picked by LLMs
I wanted to see what happens when you publish content designed for AI discovery — here’s what I learned in three months.
How I Trained an AI to Help Me Think Through Product Content (Not Write It)
Writing product-led content shouldn’t feel like detective work. I built a custom GPT agent to fix that—trained on our sales decks, product docs, and positioning notes. Now, it’s my go-to for faster, smarter content.
The Ultimate List of 30+ Content Marketing Resources for Marketers
Discover the ultimate list of 30+ content marketing resources that will equip you with the skills and knowledge to excel as a seasoned content marketer.
How to Write a SaaS Case Study
After writing 50+ case studies for SaaS brands, I’ve learned that creating an effective case study isn’t just about telling a happy customer story—it’s about crafting a compelling, data-driven narrative that resonates with potential buyers.
Here’s what I have learned along the way.
How to Build a Brand as a Writer
Show your unique value so clients see you as indispensable, not just another freelancer
How to Become a Content Marketer
How I Went from a Content Writer to a Content Marketer and Got a Job at a Leading SaaS Company
ClickUp Content Strategy: Here's How They're Dominating SEO
ClickUp's blog hacks SEO & attracts readers with Reddit + industry trends! Even book summaries? Unlock their marketing secrets & turn website visitors into ClickUp fans! ➡️ Read more for the full scoop!
How to Rank Higher on Google with a Low DA Website (Proven Tips)
Discover how to rank higher on Google with a low DA website using these proven tips. Learn how to effectively boost your search rankings today!
What is Topical Authority? Your Guide to Dominating SEO
Following my SEO and topical authority experiments, I've compiled this guide based on the knowledge I've gained.